Podcasts

BetterRevenue podcasts

Download summaries of presentations made by:

• Rom Hendler, VP Strategic Marketing, The Venetian Resort Hotel Casino
• Rick Miller, Director e-Marketing, The Mark Travel Corporation
• Laura Johnston, VP Customer Relationships, Travelocity
• Jim Von Derheide, VP CRM Strategies, Hilton Hotels Corporation
• Jill Noblett, VP Loyalty and Direct Marketing, Cendant Hotel Group
• Jeff Robertson, Managing Director - SkyMiles Program, Delta Air Lines
• Steve Pinchuk, Corporate VP RM, Harrah's Entertainment
• Elisabeth Stevens, City Revenue Manager, NH Hotels

Revenue Management Cases
Revenue Management Case Studies This podcast summarises presentations made by Steve Pinchuk, Corporate VP RM, Harrah's Entertainment and Elisabeth Stevens, City Revenue Manager, NH Hotels. You will hear an expert view of the knowledge and skills staff should have to ensure revenue management system effectiveness. Case studies on revenue management system deployment and revenue management integration will be presented.	Buy this podcast: 49 € Buy 2 - 3rd is FREE

e-mail Marketing
How travel companies improve their e-mail marketing performance and maximize sales This podcast summarises presentations made by Rom Hendler, VP Strategic Marketing, The Venetian Resort Hotel Casino and Rick Miller, Director e-Marketing, The Mark Travel Corporation. You will hear a review of tactics used to obtain customer emails and successful methods used to send marketing messages effectively.	Buy this podcast: 49 € Buy 2 - 3rd is FREE

ROI of CRM campaigns
How to boost customer retention and accurately measure the ROI of CRM campaigns This podcast summarises presentations made by Laura Johnston, VP Customer Relationships, Travelocity, Jim Von Derheide, VP CRM Strategies, Hilton Hotels Corporation, Jill Noblett, VP Loyalty and Direct Marketing, Cendant Hotel Group and Jeff Robertson, Managing Director - SkyMiles Program, Delta Air Lines. You will find out the key tactics used to generate loyalty and will hear a review of maintenance programs and critical success factors.	Buy this podcast: 49 € Buy 2 - 3rd is FREE

Revenue Management Case Studies

How travel companies improve their e-mail marketing performance and maximize sales

How to boost customer retention and accurately measure the ROI of CRM campaigns