The Irish Hotel Federation (IHF) in conjunction with Hibernia College held a successful one day training course on Revenue Management in November 2004 at the Berkeley Court Hotel. The course was attended by Owners, Senior Managers, Sales Managers and Reservations/Front Office Managers from throughout the country and was tutored by Kate Varini, a Professor at the University of Lausanne.
The topic of Yield/Revenue Management has become more apparent recently as competition increases and members continue to chase the same business. This often leads to a price war and dropping rates to attract business does not make long term good business sense. Ms. Varini’s presentation gave practical tools which could be implemented in each property and therefore the course was very relevant and action driven as opposed to being purely academic.

Feedback from the course was excellent and more similar courses are planned. The feedback was so good that many attendees have agreed to sign up to the 12 week On Line Masters module which Kate Varini presents in this subject.